CONTINUOUS EVOLUTION: sustainability as a process, not a pose
Sustainability is not an "on/off" switch. It is a sequence of decisions, improvements, and corrections— without drama or pretension. What this gives you, in practice
A hotel that improves with time.
Less "fads" and more consistency.
A feeling that the project has direction, not just aesthetics.
How we think
Measure → improve → repeat.
Prefer structural improvements to cosmetic solutions.
Reinvest in what makes the place more resilient and comfortable.